UBS House of Craft: A Beacon of Watchmaking Expertise and a Celebration of IWC's Ingenious Mechanical Ingenuity

In a unique congregation of watch enthusiasts and experts, UBS House of Craft recently hosted an event in Chicago showcasing the distinctive craftsmanship of the legendary watch brand, IWC Schaffhausen. The event, designed to foster meaningful dialogue and discovery, welcomed North America Brand President of IWC, Stanislas Rambaud, and Hodinkee Senior Editor, Mark Kauzlarich, among others for an enriching discussion about the much-lauded Ingenieur watch collection. These discussions took place at IWC’s Oak Street boutique, operated in partnership with the esteemed Burdeen’s Jewelry.

The showcase included timepieces ranging from the Ingenieur Automatic 35 to the Ingenieur Perpetual Calendar 41, apart from the revered Portuguese Tourbillon Mystère and the Portugieser Perpetual Calendar Tourbillon. As elevated examples of 21st-century watchmaking, these timepieces underline IWC’s unparalleled technical capabilities and zeal for innovation. For attendees, witnessing the horological spectacle in-person provided a profound understanding of IWC’s elite standing in the industry and the intricate balance of form, technology, and craftsmanship that goes into creating their renowned timepieces.

As the first Hodinkee event in Chicago in several years, and the first partnership between Hodinkee and UBS in the city, the event was a resounding success marked by anticipation and enthusiasm. With such positive reception, the hope is to host more of these celebratory events in the Windy city soon.