Taking a Closer Look at 2025 Geneva Watch Days' Unexpected Gems

The celebrated 2025 Geneva Watch Days event, which took place from September 4 to September 7, played host to more than 60 esteemed brands, each showcasing their latest timepieces. On the ground, our team was there to cover all the revelry, bringing exclusives and features in the days to follow. In the interim, we’d like to spotlight a few of the standout pieces that may not have made the standalone news.

Ulysse Nardin unfurled the Freak x Crystalium, a stunning addition to the iconic Freak line. Though it may not be the quintessential Freak, it competes for the prettiest, bringing an unforeseen layer of creativity. The ‘Crystalium’ dial sparkles on top of a ruthenium base which undergoes a ten-day vapor deposition process, reminiscent of frost forming on glass. Keep an eye out for our upcoming detailed coverage of these exquisite finds and more from the 2025 Geneva Watch Days.