Behind the Glamour: Probe into Grand Prix d’Horlogerie de Genève's CONtroversial Practices

The Grand Prix d’Horlogerie de Genève (GPHG) is highly admired in the horology industry and is often hailed as the ‘Oscars of Watchmaking.’ In spite of being recognized as the pinnacle of watchmaking excellence, the event has drawn much controversy due to its pay-to-participate structure. Despite the prestigious nature of the event, participating companies are required to pay an entry fee, with the cost increasing if the entrant is nominated to progress further.

Around 1,000 entities are part of the GPHG as ‘Academy Members’, out of which 30 are chosen to form the jury each year. Paying to participate raises significant questions about the objectivity and independence of the awards process. The notion of ‘paying for recognition’ taints the perception of the GPHG’s impartiality and erodes the organic nature of the event.

Furthermore, several prominent watch brands, like Rolex, Omega, and Patek Philippe, have opted out of being part of the GPHG, raising questions about the event’s credibility. Their absence sends a strong message that all is not well in the watchmaking’s ‘Oscars’.

As we continue to look into these issues, it is important to note that what’s at stake is not just an awards gala, but the reputation of an industry and the trust of its consumers. Substantial efforts are required to ensure transparency, inclusivity, and authenticity in such eminent events for them to continue being respected and revered.