A Spotlight on Jaeger-LeCoultre's Craftsmanship: The UBS House of Craft Honors a Timeless Heritage

An exclusive UBS House of Craft event recently celebrated, and threw the spotlight on, the exceptional craftsmanship and timeless legacy of revered watch brand Jaeger-LeCoultre. The event presented guests an intimate look at the brand’s 1931 Polo Club Traveling Collection and fostered engaging discussions led by Anne-Laure Ritter, President of Jaeger-LeCoultre Americas, and Hodinkee Editor Rich Fordon.

UBS House of Craft is known globally for shining a light on the essence of craft across varied disciplines and promoting profound dialogue and discovery. This particular installment fittingly took place at the Beverly Hills Boutique of Jaeger-LeCoultre, which boasts a magnificent collection of novelties and rare heritage timepieces from the highly esteemed Swiss brand.

The evening also entailed a stimulating conversation between Ritter and Fordon, covering an array of topics, from the Reverso’s legacy as the world’s first sports watch to the skilled artistry involved in crafting newer creations. As a testament to Jaeger-LeCoultre’s long-standing commitment to traditional craftsmanship and their niche in the high end of the watch market, the discussion highlighted the brand’s creative and artistic pursuits through its Atelier des Métiers Rares.

The event was a masterclass not only in watchmaking but also its intertwined history, emphasizing the importance of traditional craftsmanship in creating objects of timeless value. Seasoned collectors or horological newcomers, the event offered rich insights, further solidifying the respect and reputation of Jaeger-LeCoultre in the world of fine watchmaking.