Peek into the Genius Designs at The Unique H. Moser & Cie. and LABEG Cardboard Exhibition

Horology lovers had a rare feast for their eyes at the unique Cardboard Exhibition, a co-production by H. Moser & Cie. and LABEG. The two giants, one representing the pinnacle of watch design and the other a master of unique presentations, expanded the boundaries of a traditional watch exhibition.

Ditching the predictable velvet-lined glass cases, they turned to an unusual medium - cardboard. Each timepiece, a masterpiece in its own right, was showcased in a meticulously designed piece of corrugated cardboard. This stunning presentation worked wonders to highlight the craftsmanship of H. Moser & Cie.’s timepieces.

In contrast to the fleeting digital presentations that many have become accustomed to, this unique approach resonated deeply. Inviting engagement and inspiring contemplation, the Cardboard Exhibition amply demonstrated not just the aesthetic beauty but also the remarkable complexities of the watches on show.