The horological world is at a fascinating juncture, a heady mix of bygone luxury and cutting-edge innovation, influenced by changing consumer behaviour. Decoding this evolution and charting its trajectory, particularly for the American connoisseur, can be an enriching exercise. Understanding the dynamics shaping the present market, and more importantly, what collectors need to bear in mind moving towards 2025, is crucial. For those eager to gain some insight, an engaging lecture is scheduled for March 2025, hosted by the esteemed Horological Society of New York (HSNY).