Celebrating the 2025 Geneva Watch Days and a Boost in American Horology Birthing New Watchmaking Landscapes

Neighbouring the busy streets of Geneva in early September is a growing spectacle for horologists, the Geneva Watch Days. With a laid-back, yet community-focused energy, this show is slowly carving its own niche amidst industry titans, attracting more than sixty official watch-producing brands. The cauldron of events does not only lie within the show’s bounds, many non-official brands also capitalize on the footfall selling their exquisites suites turned into makeshift showrooms. One noticeable piece from this year’s event is TAG Heuer’s Carrera Astronomer, offering a striking take on a moon phase timepiece.

Another interesting announcement from Vortic Watches’ founder, R.T. Custer, continues to foster positivity throughout the watch community. Despite a health setback, the founder’s determination to stimulate American watchmaking remains stronger than ever. The watch community extends their cheers and strong support for R.T. in his endeavour.