Unveiling the Understated Elegance of a Forgotten Bvlgari Timepiece Designed by Gerald Genta

Published: 11 Dec 2025
In the crowded world of timepieces, discovering a forgotten Bvlgari watch by legendary designer Gerald Genta is a rarity worth celebrating.

For someone perpetually surrounded by an array of watches, the joy of stumbling upon an extraordinary piece is unparalleled. One such delight is a Bvlgari watch, intriguing enough to stand apart from the usual glut of timepieces. Possessing an idiosyncratic charm, this watch compels a double-take, even from those accustomed to the quirks and oddities found within wristwatches.

The proper introduction to this watch didn’t transpire in a posh storefront or an exquisite website, but at a small Italian auction house. The listing was simple, displaying a lucid image and giving away very little in the description. Labelled as a product of the 2000s, crafted in 18k gold, powered by a manual-wind movement from Ebel, and being encased in a design signed by Gerald Genta – the description introduced a mystery wrapped in gold.

Gerald Genta’s name, often frivolously misused as a marketing buzzword, carried a weight of authenticity in this case. Akin to Genta’s style, and acknowledging his association with Bvlgari, the claim seemed plausible. The combination of its quirky uniqueness, potential for being a genuine Genta creation, and inherent beauty, were undeniably enough to engross the attention of any watch lover.