Experience Iconic Timepieces in a Whole New Way with Éditions de la Tour's Limited-Edition Playing Cards

For watch enthusiasts, the love for timepieces often expands beyond the wrist. They seek out various mediums to showcase their passion for this intricate artistry. Bobby from Éditions de la Tour, a Paris-based publisher, introduces a unique outlet for this zeal via a tantalising blend of horology and play: Steel Watches – a limited-edition deck of playing cards.

Inspired by the characteristic features of iconic steel sports watches, this pioneering project rechannels the devotion for watchmaking into a creative platform. The 52-card deck is not just another desk accessory but a piece rich with artistry and horological connotations. Each card subtly incorporates elements taken from the exquisite geometry and visual equilibrium found in revered watch models.

Produced in poker size and printed on high-quality, 320 gsm casino-grade linen-textured paper, the focus extends beyond aesthetics. A critical ‘Black Core’ inner layer ensures utter opacity, an essential feature for all card players, while the micro-perforated linen finish provides robust longevity and smooth handling during play. The deck, packaged in an elegant linen-textured tuck box with embossed details, transforms from a regular card deck to a display-worthy collector’s item.

In this first edition, only 1,000 decks were produced, giving it an exclusive allure. With the final 100 pieces now available, each deck priced at $23 offers a uniquely accessible slice of watch-inspired collectibles.