Rolex Daytona Takes Centre Stage in Aziz Ansari's Film Debut, 'Good Fortune'

Comedy actor Aziz Ansari’s latest turn in the limelight is his directorial debut, ‘Good Fortune’. Yet, one of the film’s most captivating stars isn’t listed in the credits, it is an inanimate object – a 1978 18k Yellow Gold Rolex Cosmograph Daytona watch named ‘Pretty Baby’. This piece of horological history is not just a prop, but a character weaving its own narrative within the film’s storyline.

Ansari, a self-confessed watch aficionado, collaborates with established horological expert and old friend, Cameron Barr. The founder of Craft + Tailored helped to integrate timepieces into the plotline in a way that felt both authentic and meaningful. The Rolex Daytona was chosen for its symbolic weight and capacity to indirectly propel the plot forward, much like a classic film MacGuffin.

The film narrative evolves the meaning of the watch, initially bought as a birthday gift by Seth Rogen’s character. Thus, the Rolex Daytona, with its significant presence, emanates a personality of its own throughout the film, resonating with both horology enthusiasts and casual viewers alike.