Watches of Switzerland Marks New Era in US Luxury Market with Acquisition of Four Showrooms

Immersing deeper into the heart of American luxury, The Watches of Switzerland Group has successfully completed the acquisition of Deutsch & Deutsch, an official distributor of key luxury brands including Rolex, Cartier, Omega and Tudor. Bringing a rich history of luxury retail since the 1920s, Deutsch & Deutsch operates four showrooms in Texas—El Paso, Laredo, McAllen, and Victoria. This growth is not just about acquisition, but also about enhancement. Two locations have recently received upgrades, reflecting the taste of modern luxury, and are complementing the Group’s existing presence in the region perfect.

The charm of Deutsch & Deutsch, a brand that is just shy of its centenary, will continue to be honoured as the showrooms will continue trading under the original name. A strong note of continuity echoes as Tad and Aladar Deutsch stay onboard, ready to lead the showrooms post-acquisition, while adding an ever-familiar face to the business.

The move by Watches of Switzerland Group to enhance its presence in the US marketplace underlines the importance of strategic acquisitions within its growth strategy and capital allocation framework. The acquisition delivers the promise of attractive financial returns, keeping up with the Group’s successful track record of previous showroom acquisitions. This marks a momentous step towards solidifying the Group’s dominance in the US luxury watch market.