Understanding the United States as the Paramount Force in the Swiss Watch Market

Though counting Japan, China, Hong Kong, the United Kingdom, and Singapore among its strong companions in the watch collector base, the United States stands as the unrivalled titan in the Swiss watch market. The preferring of European watch publications by Swiss watch brands fails to nullify the US’s grand stature in this sector.

Anchor to the land of Hollywood, the US wields an influential might over Swiss watch popularity, that extends beyond its glitz and glamour. Despite the reduction of costs being a watchword for many brands, undermining the US market is not a prudent step in this pursuit. Several Swiss watch brands seem to funnel their resources towards smaller markets, notably ignoring the US’s potential.

Taking action and being consistent with diplomatic treatment of stakeholders and media, Rolex emerges as a blueprint for Swiss watch brands operating in the US. The brand personifies the adage - success is borne not just from a singular powerful entity but also from strategic relationships and delegation.