Rolex and Richemont Chiefs Advocate for Economic Ties in Meeting with U.S. President

In a significant movement towards strengthening economic ties, Swiss luxury timepiece industry leaders in a recent meeting with U.S. President Donald Trump voiced their support towards ongoing trade negotiations between the two nations. The Swiss delegation, comprising of Rolex CEO, Jean-Frédéric Dufour, the Chairman of Richemont, among others, reiterated the importance of longstanding economic ties between the U.S. and Switzerland, demonstrating their belief in a bilateral trade agreement as efficacious for both nations’ economies.

The meeting, convened at the Swiss executives’ initiative, portends a potential reduction of the frostiness in trade relations between Switzerland and the U.S. Bilateral discussions aimed at negotiating a significant reduction in tariff rates to more viable levels are underway. With Swiss timepiece industry stakeholders’ involvement, future developments could transform the current trade scenario into a mutually profitable engagement.