Unveiling Swatch Group's Annual Financial Performance in 2025 Amidst Challenging Times

At the dawn of each year, corporations dutifully present their annual financial performances. This narrative focuses on the Swiss powerhouse, Swatch Group, the owner of formidable brands such as Omega, Longines, and Tissot. Despite an adverse landscape for the watch industry in 2025, the Swatch Group has shown a commendable resilience. As per its 2025 financial reports, the Group’s sales were recorded at a satisfactory CHF 6,280 million. Although it reported a 1.3% decrease at constant exchange rates and 5.9% fall at current rates, the Group also highlighted a significant uptick in the latter half of the year.

Especially in the fourth quarter, this brisk business movement occurred. Opposing the slump in China, Hong Kong SAR, and Macau SAR, the company observed a remarkable 10.4% surge in the last quarter at constant exchange rates. Interestingly, China also exhibited growth in local currency.

Swatch’s 2025 operating profit was CHF 135 million, in comparison to CHF 304 million reported in 2024, reflecting the difficulties in production activities. Streamlining its resources, the Group trimmed its inventory by 4.5%, which concurrently, third-party supplier purchases witnessed a decline given the prohibitive conditions in the watch industry.

However, given the impressive turnaround in the second half of the year, including the Chinese market, the Swatch Group remains hopeful about sales and profit growth in 2026. In a comparative light, Swiss watch exports recorded a slightly lower decrease at 1.7% to CHF 25.5 billion in 2025. In these challenging times, the undeterred spirit of the Swatch Group to adapt and rise paints an optimistic future scenario.