Patek Philippe Set to Reduce US Prices, a Result of Tariff Reductions on Swiss Goods

Patek Philippe, the esteemed Swiss watchmaker, is set to decrease its prices in the US by up to 8% on certain models starting next month. This price reformation is due to a recent reduction in US tariff rates for Swiss products being imported into the country, which has dropped from 39% to a more manageable 15%.

What’s more, high-value and appointment-only models will see their prices decrease by nearly 3.4%, and retailer margins on sales of Patek pieces will increase by 3 to 4 percentage points. This significant pricing decision, though not publicly confirmed by the Swiss company, is forecasted to take effect from February 1st.

The luxury watch market is no stranger to price adjustments. In 2025, prices for many high-end pieces, including watches from Cartier, Rolex, Omega, and Tudor, saw sharp increases in response to several factors. These included tariffs, a strong Swiss franc against the US dollar, and gold prices that rocketed to record levels above $4,500 an ounce.

Yet none of these brands adjusted prices as assertively as Patek Philippe, cementing its reputation for pushing boundaries in not only craftsmanship but also in business resilience.