Norqain Strikes Gold with NHL Sponsorship: A Game-Changing Move for the Emerging Swiss Brand

In a significant development for the Swiss watch brand Norqain, they recently announced a major deal as the official sports watch of the National Hockey League (NHL). This remarkable occurrence comes as part of a multi-year, international partnership accord, which provides the independently run Norqain a golden opportunity to display their brand on the grand stage of major league sports. Following in the footsteps of Breitling and Tag Heuer, Norqain is set to gain considerable visibility thanks to broadcasting across channels that cover NHL games, often viewed by millions of fans around the world. This partnership includes full international licensing rights in the U.S, Canada, and Europe to use the NHL and its thirty-two team logos and branding in varied capacities, which signifies an undeniably substantial enhancement of the brand’s exposure. Founded by the Küffer family, a group of executives, and investors including former NHL star Mark Streit in 2018, this relatively young Swiss watch brand set its roots in sports from the very inception. The brand’s founder and CEO, Ben Küffer, articulated that Ice hockey’s affinity to the brand goes back to its founding days. He further added that the association with the NHL at this tier is akin to a ‘dream come true’ especially considering the sport’s formidable popularity in North America – Norqain’s leading market. Undoubtedly, this partnership is a formidable step forward for Norqain, promising to garner brand visibility, prestige, and the opportunity to attract a new audience base.