Sowind Marks New Chapter, Appoints Ex-IWC Executive Marc Michel-Amadry as Girard-Perregaux's New Director.

Girard-Perregaux, under Sowind’s umbrella, has recently stepped into a new chapter of leadership with the appointment of Marc Michel-Amadry. He is the former executive of International Watch Company (IWC), a renown brand in the watchmaking industry.

The luxury watch world is set to welcome new dynamics at Girard-Perregaux, following this significant appointment. Michel-Amadry, with his vast experience and expertise, shall drive the venerable Swiss watchmaker’s strategic decisions, aiming for unprecedented growth and success.

His tenure at IWC and his profound knowledge in horology make him the ideal candidate for handling this prestigious role. The industry at large anticipates innovative changes and advancements, hoping to witness a resurgence of the iconic Girard-Perregaux under Michel-Amadry’s seasoned guidance.