Could Sudden Departure of TAG Heuer CEO Unveil Deeper Issues in Prestigious Watch Making Brand?

In a startling development, the recently appointed CEO of TAG Heuer, Antoine Pin, has abruptly ended his 18-month tenure. Pin had been a long-standing member of the LVMH group, of which TAG Heuer is part, displaying a loyal commitment of 23 years. His sudden departure, which astonishingly occurred just prior to LVMH Watch Week 2026, has raised eyebrows amid industry insiders.

Initial assumptions tied his exit to the comparatively lackluster performance of TAG Heuer in recent years. Similar reasons were speculated behind the quick exit of previous CEO, Julien Tornare, who subsequently shifted to the position of CEO at Hublot. However, Antoine Pin, in an interview with French publication BFM Business, chalked up discrepancies in strategic visions as the rationale behind his decision to resign.

The LVMH group has responded by handing over the responsibility of the investigation to an independent external body. While the employees involved have chosen anonymity, they claim to have been satisfied with this development and the acknowledgement of their allegations during the investigation. According to these employees, the assurance of being taken seriously was a significant source of relief.

TAG Heuer, despite having faced challenging market conditions, has managed to sustain its footholds owing to strong underpinnings, a wide-reaching global distribution network and influential sporting partnerships, especially with Formula 1.