Unveiling the Unsustainable Truth: Deception Unmasked in the Certified Pre-Owned Watch Market

Published: 29 Mar 2025
A fresh look at some unsettling trends in the certified pre-owned watch market showcasing the reality beneath the glitter.

The prestige and allure of the certified pre-owned watch market often bellies some disturbing trends. Many prospective buyers have found themselves ensnared by a quagmire of misinformation, inflated prices, and in some cases, downright deception. It is a problem that has rumbled beneath the surface for years, but recent revelations have brought these issues starkly into focus.

There is an unsustainable truth within the pre-owned market. While it is a segment touted for its affordability compared to brand new luxury timepieces, the reality is often far removed from the ideal. Like quicksilver mirages in a desert, the affordability claim often dissipates upon closer inspection.

Furthermore, the questionable practices employed by some watch dealers are of great concern. From arbitrary pricing to the sale of non-certified pieces under the guise of being certified, the integrity of this business segment is coming under scrutiny.

By shedding light on these concerns, the aim is to empower consumers and encourage transparency and accountability within the industry. It is high time that these unsavory aspects of the industry are spotlighted and dealt with appropriately. It will not only benefit the consumers but will also pave the way for a more sustainable and ethical luxury watch market.