Unveiling the Complexities of China's Luxury Watch Market: A Deep Dive with the Groundbreaking Chow Tai Fook Group

The luxury watch industry has been witnessing a slowdown in its once-thriving market in Switzerland, with exports to key markets consistently manifesting stagnancy and even a noticeable dip. Here, the spotlight swiftly turns to China, a country whose rapid economic growth in recent years has made it a beacon of hope in these testing times. However, a closer peep into the Chinese luxury watch market unveils an interesting paradigm shift, calling for a broader perspective. With exports to China showing remarkable growth trends in 2020 and 2021, followed by a conspicuous contraction in 2022 and a further slump in 2024, the industry had been ridden with despair. But as the curtain pulls to reveal an insider’s view, the narrative takes a turn.

Taking the helm at the watch division is Christopher Cheng, a member of the founding family and an ardent watch collector. With his unique insights into the Chinese watch market and the ambitious blueprint for Chow Tai Fook’s growth, the luxury watch industry and horology aficionados around the globe can look forward to a stirring journey ahead.