For many, the allure of watches lies in their perfect combination of practicality, performance, and aesthetics. However, the symbiosis of these elements doesn’t always occur in the realm of horology. Particularly the aspect of timekeeping accuracy is often disregarded by even prominent watch brands, leaving some to question the practices within the industry.
The interest in wristwatches is often tempered by a deep appreciation for the time, effort, and skill required to assemble them. But it’s also infused with a desire to see the end product fulfill its primary function with utmost precision. However, there’s been a conspicuous lack of focus on timekeeping accuracy in modern timepieces. Indeed, many top brands are still producing watches in 2025 that lose several minutes a month, seemingly indifferent to the subpar performance.
Last week, the watch-lovers’ podcast aBlogtoWatch Weekly served up another hearty portion of horological hilarity. Ariel, Rick, David, and Ripley delved into fascinating insights with a touch of levity, kicking off proceedings with the surprising ‘Best Managed Company’ award to the Sowind Group. The award’s rationale left listeners, and indeed the hosts themselves, scratching their heads in bemusement.
Taking a more sober tone, an intriguing discussion unfurled on the watch industry’s current state of play. With luxury brands seen as selling ‘desirability’, many consumers yearn for tangible substance and value. The team pondered if the era of genuine innovation has faded into the annals of history. Ironic, considering watches, historically, were born from a desire to innovate essential tasks such as telling time.