Girard-Perregaux, under Sowind’s umbrella, has recently stepped into a new chapter of leadership with the appointment of Marc Michel-Amadry. He is the former executive of International Watch Company (IWC), a renown brand in the watchmaking industry.
The luxury watch world is set to welcome new dynamics at Girard-Perregaux, following this significant appointment. Michel-Amadry, with his vast experience and expertise, shall drive the venerable Swiss watchmaker’s strategic decisions, aiming for unprecedented growth and success.
His tenure at IWC and his profound knowledge in horology make him the ideal candidate for handling this prestigious role. The industry at large anticipates innovative changes and advancements, hoping to witness a resurgence of the iconic Girard-Perregaux under Michel-Amadry’s seasoned guidance.
Business dynamics can often prove fascinating, and the world of luxury watches is no exception. One particularly interesting strategy employed by some top-tier brands is ‘artificial scarcity’. This contrivance is primarily designed to heighten consumer demand through an orchestrated shortfall in supply.
Nowhere is this tactic more evident or successful than in the case of Rolex - the iconic timepiece brand revered across the globe. Over the years, Rolex has managed to secure its lofty position on the pedestal of horological prestige by judiciously leveraging the concept of artificial scarcity. The scarcity economics have not only elevated the brand’s overall value but also played a significant role in bolstering the worth of its sub-brands.