Masterful strategy sees Rolex managing multiple price increases amidst a tariff war

Swiss watchmaking giant Rolex ended 2025 with a distinct pricing strategy; raising prices not once but twice. The first hike coincided with 2025’s introduction, a staple in the Rolex playbook. The second followed in May, in anticipation of the hefty 39% import tariffs on Swiss watches to the US. However, Rolex demonstrated prudence by staving off further increases in the hope tariffs would drop to 15%–a strategy that paid off when the reduction was announced in November, making the situation a temporary hiccup.

01-01-2026

Weston Jewelers Set to Shake up American Retail with the Country’s Largest Multi-Brand Jewelry Store

Weston Jewelers, a renowned name in the industry, is on the brink of transforming the landscape of luxury retail in the US, by building a colossal multi-brand retail store in Fort Lauderdale, FL. Slated to open its doors in December 2027, the project will commence in March 2026. The ambitious project envisages a sprawling five-storey store covering 40,000 square feet, making it likely the largest of its kind in the country.

With distinct sections for a host of celebrated watch brands like Rolex, Omega, TAG Heuer, Breitling, Tudor, Cartier, and many others, the store will not only cater to watch aficionados but also personal adornment enthusiasts. The flamboyant retail haven will house designer jewelry, feature a dedicated bridal studio, and present branded retail spots for jewelries and watches. Ensuring first-class customer experience, the extravagant retail magnificence will include lounges, a modern service center, and a delightful rooftop cafe or restaurant.

30-12-2025

Unveiling Rolex's Latest Expansion: The To-Be-Opened Luxury Boutique at The Shops At The Bravern

Rolex, the Swiss watchmaking giant, is set to expand its footprint. Plans for a new boutique at The Shops At The Bravern in Bellevue, Washington, are in the works.
23-12-2025

A Riveting Unravel of Timepiece Brands: Uncovering Unfounded Past Glory and the Need for Authenticity

In the luxury timepiece industry, false historical claims can trigger a backlash. This piece uncovers why brands need to focus more on authenticity.
22-12-2025

Unveiling the Complexities of China's Luxury Watch Market: A Deep Dive with the Groundbreaking Chow Tai Fook Group

A close examination of the Chinese luxury watch market offers a novel perspective on slowing Swiss exports and the role of leading company, Chow Tai Fook.
18-12-2025

GPHG Awards Recap & Tariff Reduction on Swiss Watches: The Latest from the Horological World

Presenting some of the top stories from the horological universe, featuring the GPHG awards and tariff changes on Swiss watches.
09-12-2025

Top Swiss Watch Leaders Define Strategy at Dubai Watch Week Amidst Industry Challenges

Dubai Watch Week became a haven for watch industry stalwarts where Swiss watch CEOs discussed their strategies amid crippling industry challenges.
27-11-2025

A Promising New Era for Swiss Luxury Good Exports: Tariffs Slashed to 15% in Breakthrough US-Swiss Agreement

US tariffs on Swiss goods have been significantly reduced to 15%, paving the way for a potential resurgence in the export of Swiss luxury goods, such as watches.
14-11-2025

Norqain Strikes Gold with NHL Sponsorship: A Game-Changing Move for the Emerging Swiss Brand

Swiss watch brand Norqain lands a big fish with a multi-year international sponsorship deal with the National Hockey League (NHL), set to significantly elevate the brand's profile.
13-11-2025

LVMH Secures Supply by Acquiring Minority Stake in Benchmark Swiss Manufacturer La Joux-Perret

LVMH's Watches Division has now become part-owner of Swiss watch movement maker, La Joux-Perret, fortifying their supply chain and enhancing production capabilities.
13-11-2025

Market Downturn Sees Swatch Group Axed from Swiss Leaders Index; Luxury Brands Face Sudden Headwinds

Luxury watch conglomerate Swatch Group is facing removal from the Swiss Leaders Index, hit by a declining market capitalization and lower trading volumes.
11-11-2025

Rolex and Richemont Executives Confront Trump in Oval Office over Soaring Swiss Import Tariffs

Top brass from esteemed Swiss firms, including horological giants Rolex and Richemont, joined forces in a rare display of unity to engage President Trump over prohibitive import levies.
06-11-2025

Rolex and Richemont Chiefs Advocate for Economic Ties in Meeting with U.S. President

Swiss watch industry executives from Rolex and Richemont met with President Trump to discuss improving trade relations between Switzerland and the United States.
06-11-2025

Strategic Move: Casio USA Finds New Home in Jersey City to Enhance Business Competitiveness

In a promising strategic move, Casio USA announces its headquarters' relocation to Jersey City, signifying its quest for growth and innovation.
31-10-2025

Inside Frederique Constant CEO Niels Eggerding's Pursuit to Preserve Affordability Amid High-End Horology Aspirations

Frederique Constant's CEO, Niels Eggerding, faces a challenging task of preserving the brand's reputation as an affordable high-end watchmaker amidst economic hurdles.
29-10-2025

Stark Drop in Swiss Watch Exports to the US Stirs Industry: Reflecting on the Aftermath of 39% Tariffs

Swiss watch exports to American markets have seen a precipitous decline since the introduction of punitive tariffs by the U.S. administration.
27-10-2025

Understanding Watch Marketing: Unravelling the Mystique behind What Defines a New Model in the Horology Industry

In an industry obsessed with the new and the novel, the definition of a 'new model' might not be as straightforward as one might think. Is it simply a facelift or a legitimate design revolution?
13-10-2025

Denver Elevates Its Watch Scene With Upcoming IWC and Panerai Stores

Denver’s Cherry Creek Shopping Center welcomes dedicated IWC and Panerai boutiques, operated by The 1916 Company, enhancing its luxury watch offerings.
22-09-2025

Shedding Light on Unknown Terrain: Unearthing the Nuances of Gatekeeping versus Curation in the Watch Industry

Explore the watch industry's intricate world, where critics label hard grafters as 'gatekeepers' or 'transactional', often misunderstanding the underlying realities of business.
10-09-2025

Former President Trump Graces 2025 US Open, a Bold Move by Rolex Under Ongoing US-Swiss Tariff Tensions

Donald Trump is set to attend the 2025 US Open for the first time in a decade - an event made notable due to his invitation by Rolex.
07-09-2025

Outwitting Import Tariffs and New Releases: The Watch Industry's Top Stories Explored

Discover the innovative strategies being adopted by watchmakers amidst tariff dilemmas, dive into notable watch releases and understand the role of social media in watch culture.
06-09-2025

Closing of Alvin Goldfarb Highlights Need For Refined Digital Presence in Watch Retail Industry

Alvin Goldfarb Jeweler's decision to close its doors shines an intense spotlight on the importance of omnichannel strategy and a robust digital presence in the modern watch retail business.
04-09-2025

Essential Listen: New Podcast Series 'The Business of Watches' Delving into the World of Horology

Embrace a fresh listening experience with 'The Business of Watches', a new podcast series decoding the watch industry.
03-09-2025

The Clock is Ticking: Discover the Best Strategies to Sell Your Luxury Wristwatch Successfully and Safely

Offering a luxury wristwatch for sale isn't as straightforward as shedding off common merchandise. Ascertain how to do it aptly while safeguarding against scams.
26-08-2025

Soaring Ahead Against Heavy Headwinds: The Unprecedented Surge of Swiss Watch Exports to the U.S. amidst Soaring Tariffs

Swiss watch exports to U.S. witnessed an unexpected surge as brands scramble to stock up ahead of impending tariffs.
22-08-2025

Unveiling an Exclusive Alliance: The 1916 Company and Kevin O’Leary’s WonderCare Revolutionise Watch Insurance

The 1916 Company has crafted an exclusive partnership with WonderCare, the innovative insurance platform, transforming the way luxury timepieces are insured.
21-08-2025

Charismatic Chronicles of Time: Where Luxury Watches Meet Whimsical Wonders

This article dives headlong into the intriguing world of luxury watches, highlighting animated debates, bold trends, and the whimsical side of the industry.
19-08-2025

Warren Buffett's Powerhouse, Berkshire Hathaway, Launches BH Jewelry Group to Streamline Prestigious Jewelry Retailers

Berkshire Hathaway has established the BH Jewelry Group to harmonize the administration of its jewelry retailers, Helzberg Diamonds and Ben Bridge Jeweler.
13-08-2025

Understanding the United States as the Paramount Force in the Swiss Watch Market

The United States holds the unrivalled position as the crucial marketplace for Swiss watch brands, far surpassing other top contenders.
13-08-2025

US Imposes a 39% Tariff on Swiss Imports: Swiss Watch Industry Braces for Major Economic Impact

As a new 39% U.S tariff on well-known Swiss goods shakes the confederation's watch industry, the sector prepares for impending changes.
11-08-2025

Breitling's CEO, Georges Kern, Rallies to Mitigate Tariffs, Protecting Prices for Consumers Amid Trade Tensions

Breitling CEO, Georges Kern, outlines his company’s strategy in response to brutal tariffs, aiming to stabilize prices for consumers.
08-08-2025

Swiss Watch industry Struggles Under the Weight of U.S's Imposed 39% Tariff

The United States has levied a startling 39% tariff on Swiss watches, leaving the timepiece industry in a state of uncertainty.
08-08-2025

A Pressing Clock: Swiss Watch Industry Stares Down a 39% U.S. Tariff

The Swiss horological industry braces for major impact as a staggering 39% tariff on Swiss imports to the U.S. threatens the luxury timepiece market.
01-08-2025

Is Timekeeping Accuracy Unappreciated? Exploring the Status Quo and Future Demands

As the world evolves, should precision in timekeeping remain the same? This dive into the paradox of beautiful timepieces with subpar accuracy investigates.
28-07-2025

Exploring the Inner Workings of the Watch Industry: Desirability, Innovation, and a Touch of Horological Humour

Join the conversation on noteworthy trends in the horology industry, blending keen insights with lighthearted humour and enchanting folklore.
27-07-2025

Luxury Leader LVMH Witnesses Decline in H1 2025 Revenues Amidst Challenging Global Economy

Despite a challenging global economy and shifts in consumer behaviour, LVMH maintains stability, albeit with minor declines in profit and revenue for H1, 2025.
25-07-2025

Rolex Opens New Market Opportunities With Certified Pre-Owned Program Revision

In a strategic shift, top Swiss watch brand, Rolex, has altered its Certified Pre-Owned (CPO) program to include previously ineligible two-year-old timepieces.
23-07-2025

Witness the Power and Precision of Koenigsegg Sadair’s Spear

Discover the exhilarating convergence of ingenuity and precision in Koenigsegg Sadair’s Spear, a Swedish tour de force of automotive engineering.
13-07-2025

Pre-owned Luxury Watch Market Witnesses Smallest Price Decline in Years: Rolex, Patek Philippe, Cartier, and Omega Lead

Favouring major luxury brands, second-quarter trends show unexpectedly stable pricing in the used Swiss watch market.
11-07-2025

Exploring the Factors, Benefits, and Best Providers for Wristwatch Insurance

A comprehensive examination of wristwatch insurance policies, their coverage and the benefits they offer in protecting treasured timepieces.
29-06-2025

Amid U.S. Tariff Hikes, Swiss Watch Exports see a Steep Drop in May, After April’s Spike

Swiss watch exports have taken a nosedive in May, following a previous buying surge during U.S. tariff expectation.
19-06-2025

Unprecedented Changes in the Watch Arena: De Bethune CEO Steps Down and Chrono24 Undergoes Rebranding

A noteworthy reshuffling is underway in the world of horology with changes at De Bethune and Chrono24 leading the roundup.
11-06-2025

Navigating the Potpourri of Brands: The Unspoken Dynamics Between Edifice and Oceanus Models

A revisit into the unique blend of timekeeping precision offered by Edifice's Atomic Worldtimer, and the compelling strategic question it provokes within the watch industry.
03-06-2025

Blancpain: A Luxury Statement with a Fresh Address on the Coveted Billionaires’ Row

Luxury watchmaker Blancpain holds an esteemed place in the world of horology. Their latest move to Billionaires’ Row further solidifies that status.
28-05-2025

Swiss Watch Exports to U.S. Soar by Nearly 150% in April Following Tariff Alterations

In a significant market development, Swiss watch exports to the U.S. rocketed by nearly 150% in April, attributable to tariff modifications.
27-05-2025

The Iconic Rolex Brand Makes a Bold Move Exiting Wempe’s Fifth Avenue Flagship Store

The renowned watchmaker Rolex has recently ended its affiliation with Wempe’s Flagship Store on Fifth Avenue, signifying a momentous shift.
22-05-2025

The Engaging Tale of an Activist Swatch Investor and His Unsuccessful Bid for a Board Seat

Journey into the corporate world of timepiece making as we reveal the story of an activist investor's bid for a seat on the Swatch board.
22-05-2025

Exploring the Impact of Price Hikes on Luxury Watch Brands' Customer Demographics

Analyses the phenomenon of how increasing price tags fundamentally alter the target audience of luxury watch brands.
19-05-2025

Richemont Chairman Praises Rival Watchmakers' Move to Curb Production Amid Lower Chinese Demand

The chairman of luxury goods group, Richemont, has lauded rival watchmakers for adjusting their production to align with the reduced demand from China.
16-05-2025

Despite Confronting Challenges, Richemont Displays Strength with Annual Growth in Fiscal Year 2025

Enduring a myriad of challenges, the luxury giant Richemont illustrated resilience, reporting growth in the fiscal year ended March 2025.
16-05-2025

Unveiling a Groundbreaking Approach to the International Watch Trade: A Platform Solely for Professionals.

Welcome to Worldwatch.market, an innovative platform reimagining the global watch trade to a business for professionals only.
15-05-2025

Switzerland inches closer to a U.S. Trade Agreement, promising significant tariff relief to the Luxury Watch Sector

A landmark U.S. trade agreement is within reach for Switzerland, potentially presenting welcome tariff relief for the nation's esteemed watch industry.
12-05-2025

Illuminating the Luxury Horology Scene: Richard Mille Unfolds its Biggest Boutique in Dallas, USA

Global horology powerhouse, Richard Mille, weaves another success story, unveiling its largest boutique in Dallas, USA.
09-05-2025

Omega CEO and Industry Titans Warn of Potential Sales Delays Amid Tariff Uncertainty

As tariff uncertainties persist, industry leaders from Omega and other top watch brands anticipate potential delays in consumer purchases.
07-05-2025

The Hidden Consequences: How Apathy toward Watchmaking Impacts the Timepiece Industry

Explore the hidden impact of consumers' carelessness and indifference towards watches and the craft of horology.
05-05-2025

Discover How Hamza Masood is Changing the Game with Data Transparency in the Watch Industry

This insightful article provides an overview of how Hamza Masood is revolutionising the watch industry with data transparency.
01-05-2025

Groundbreaking Watchmaking Pioneer, Corum, Returns to Swiss Hands in an Exciting Management Buyout

In a significant industry move, prestigious watch brand Corum is now back under Swiss control after a memorable management buyout.
01-05-2025

Brace for Impact: Rolex and Omega to Uplift Their Price Tags in the U.S.

Rolex and Omega, two heavyweight champions of the watch world, are poised to bump up their prices in the United States.
27-04-2025

Luxury Watchmaker Rolex to Increase Prices in U.S. Market Amidst Tariff Trade

Escalating trade tariffs have led luxury watch manufacturer, Rolex, to raise prices in the U.S. market.
26-04-2025

Navigating the Watch Industry Tumult: Oris CEO Upholds Value Amidst Challenging Times

Rolf Studer, the CEO of watchmaker Oris, is prioritizing value offerings amidst trials in global markets.
25-04-2025

Online Watch Marketplace, Chrono24, Brings in Bike Sector Executive for a Financial Facelift

Chrono24, the world-renowned online marketplace for luxury watches, recently announced its new Chief Financial Officer plucked from the bike sector.
22-04-2025

Decoding the Tariffs' Impact: How Will Swiss Watch Industry Adapt and Thrive?

Discover how recent tariffs are affecting the Swiss watch industry, and how they're navigating this economic challenge.
22-04-2025

Swatch Group Adapts to Market Challenges with Price Revisions in the United States

In response to a stronger Swiss Franc and emerging tariffs, Swatch Group has strategically increased its watch prices in the U.S.
16-04-2025

Revitalizing Rolex Resurgence: The Catalyst for Slowing Price Drops in the Secondary Watch Market Since 2022

A sturdy resurgence in Rolex's performance has served as a substantial driving force, significantly damping the rate of price declines in the secondary watch market since 2022.
16-04-2025

LVMH Demonstrates Resilience as it Navigates Uncertain Environment with Only a Minor Loss in Q1 2025 Revenues

Despite challenging times, luxury conglomerate LVMH registers just a minor dip in its Q1 2025 revenues, showcasing resilience and adaptation.
15-04-2025

Watches of Switzerland Redefining Luxury Retail with 16 Boutique Closures

In a significant shift, Watches of Switzerland announces the closure of 16 boutiqes across UK, prompting a rethink in luxury retail strategies.
12-04-2025

Swiss Watch Industry Breathes Sigh of Relief as Tariff Imposition Gets 90-Day Reprieve, Offering Time to Strategize

An extension on tariff enforcement grants the Swiss watch industry much-needed breathing space, allowing time for strategic planning.
10-04-2025

In Response to US Tariffs, Lesser-known Watch Brands Seize the Moment to Hike Prices

Smaller, emerging watch brands are swiftly raising their prices in reaction to recently implemented US tariffs. This bold move marks a significant shift in the industry's economic strategies.
09-04-2025

Swiss CEOs Plan Fewer Timepieces This Year amidst Economic Turbulence

Facing challenging economic conditions, Swiss watch industry leaders are poised to decrease production in the current year to help stabilise the market.
09-04-2025

Amidst the Anticipated Boost from F1 Sponsorship, TAG Heuer CEO Commits to Cautious Production Strategies

TAG Heuer CEO emphasises a strategic plan for cautious production, despite the expected boost from F1 sponsorship.
07-04-2025

Swiss Horological Excellence Meets Silicon Valley Innovation: Ulysse Nardin Opens First North American Flagship Store

Creating a unique blend of Swiss watchmaking mastery and Silicon Valley’s spirit of innovation, Ulysse Nardin establishes its first North American boutique.
04-04-2025

Swiss Watch Magnates Strategize as Looming US Tariffs Threaten the Luxury Watch Market

Swiss watch industry magnates are formulating strategic moves to tackle the market disruptions anticipated from proposed US tariffs.
04-04-2025

Swiss Fine Timepiece Sector at Odds as Trump Threatens Massive 31% Tariff Hike

The Swiss watch industry is in for turbulent times, following a shocking announcement by former US President Donald Trump, who threatened a major tariff increase of 31%.
03-04-2025

Unveiling the Unsustainable Truth: Deception Unmasked in the Certified Pre-Owned Watch Market

A fresh look at some unsettling trends in the certified pre-owned watch market showcasing the reality beneath the glitter.
29-03-2025

Decoding the Mysteries of the Watch Market with Watchfinder’s Edouard Caumon

An intriguing exploration of the watch market featuring insights and strategies from industry expert, Edouard Caumon of Watchfinder.
25-03-2025

Navigating the world of content: Distinguishing between Editorial and Content Creation

Get a grasp of the distinct attributes that set apart editorial and content creation in the vast landscape of online communication.
25-03-2025

A Shift in Luxury: Unsustainability Becomes the Unexpected New Chic in the Watch Industry

In a surprising turn, unsustainability appears to be emerging as a new trend in the luxury watch world.
24-03-2025

Fresh Challenges arise for Swiss Watch Industry as Exports decline amid cooled US market demand

In an unexpected turn, Swiss watch exports experienced a decline in February, reflecting slower demand from the crucial US market.
20-03-2025

eBay Uplifts Buyers' Trust: A Dive Into the Authenticity Guarantee for Watch Sales

Bolstering buyer confidence is eBay's innovative strategy to ease watch transactions - the Authenticity Guarantee.
19-03-2025

Unveiling the Realities of Watch Industry: A Riveting Conversation with David Bredan

Enter the fascinating world of the watch industry with none other than David Bredan, as he provides a much-needed reality check.
18-03-2025

Diving Deep into the Realm of Special Gold: Fanciful Luxury or Genuine Superiority?

Is special gold a market gimmick or does it offer legitimate advantages over conventional gold?
17-03-2025

Sowind Marks New Chapter, Appoints Ex-IWC Executive Marc Michel-Amadry as Girard-Perregaux's New Director.

Girard-Perregaux, owned by luxury conglomerate Sowind, ushers in an era of leadership with ex-IWC executive, Marc Michel-Amadry.
12-03-2025

Deciphering the Art of Artificial Scarcity: How It Affects Rolex Availability and Their Sub-brands

Exploring the intriguing business strategy of 'artificial scarcity' and its role in shaping Rolex's market presence, specifically considering how it influences the value of their sub-brands.
07-03-2025

The Grand Seiko Pricing Conundrum: Premium Timepiece or Overpriced Gimmick?

Grand Seiko, known for its attractive, premium timepieces, once hailed as an exceptional value, is now testing the market's price sensitivity.
21-02-2025

Swiss Watchmaker Laurent Ferrier Unveils $100K Chronograph for Celebrating 15 Eminent Years

In celebration of their 15th anniversary, watchmaking virtuosos Laurent Ferrier unveil an exquisite $100K Dual Time watch.
21-02-2025