Swiss watchmaking giant Rolex ended 2025 with a distinct pricing strategy; raising prices not once but twice. The first hike coincided with 2025’s introduction, a staple in the Rolex playbook. The second followed in May, in anticipation of the hefty 39% import tariffs on Swiss watches to the US. However, Rolex demonstrated prudence by staving off further increases in the hope tariffs would drop to 15%–a strategy that paid off when the reduction was announced in November, making the situation a temporary hiccup.
Weston Jewelers Set to Shake up American Retail with the Country’s Largest Multi-Brand Jewelry Store
Weston Jewelers, a renowned name in the industry, is on the brink of transforming the landscape of luxury retail in the US, by building a colossal multi-brand retail store in Fort Lauderdale, FL. Slated to open its doors in December 2027, the project will commence in March 2026. The ambitious project envisages a sprawling five-storey store covering 40,000 square feet, making it likely the largest of its kind in the country.
With distinct sections for a host of celebrated watch brands like Rolex, Omega, TAG Heuer, Breitling, Tudor, Cartier, and many others, the store will not only cater to watch aficionados but also personal adornment enthusiasts. The flamboyant retail haven will house designer jewelry, feature a dedicated bridal studio, and present branded retail spots for jewelries and watches. Ensuring first-class customer experience, the extravagant retail magnificence will include lounges, a modern service center, and a delightful rooftop cafe or restaurant.