The world of luxury watches often carries misperceptions, mostly around the fine yet crucial difference between curation and gatekeeping. More often than not, hardworking media entrepreneurs in this realm find themselves erroneously labelled as ‘gatekeepers’ or accused of being transactional. Such criticisms often arise from salaried writers surrounded by corporate backing. Unacquainted with the challenges faced by independent business owners, their judgements lack the firsthand experience of the relentless struggle media entrepreneurs endure.
Immersed in a tsunami of product announcements and deprived of a guaranteed paycheck or backup plan, these entrepreneurs demonstrate unmatched resilience. They meticulously curate their work, creating thousands of watch articles, often unpaid, and attending numerous Swiss watch shows and watch events at their own expense. Yet, their painstaking effort is often misunderstood and unjustly labelled as ’transactional’.
Donald Trump, the former US President, will attend the 2025 US Open, marking his return to the sporting event after a decade-long hiatus. The occasion is particularly significant due to Trump’s unexpected invitation from Rolex, the Swiss watchmaking giant. This move unfolds under the backdrop of recent tariffs implemented by the Trump administration on Swiss products, making Rolex’s decision all the more intriguing.
The men’s final match looks forward to a thrilling face-off between Jannik Sinner and Carlos Alcaraz, both in exceptional form and promising an exciting spectacle. Trump’s attendance adds yet another layer of interest, given his past associations with various sporting events during his term as president.