In a move witnessed on November 14, 2025, the US has successfully brokered a deal with Switzerland, slashing tariffs on Swiss goods down to a more manageable 15%. This comes in stark contrast to the hefty 39% tariff imposed by the Trump administration back in August 2025. The astonishing reduction is not only a testament to diligent diplomatic negotiations but also a relief for major Swiss exports, among them luxury goods like watches, chocolate, and machinery.
The plummet in tariff rates follows a period of significant strain on Swiss exports, compelled in part due to a perceived trade deficit with Switzerland. The hard-won agreement evidences the result of relentless diplomatic endeavours between the two nations, including a key meeting involving President Trump and Swiss business magnates.
14-11-2025
In a significant development for the Swiss watch brand Norqain, they recently announced a major deal as the official sports watch of the National Hockey League (NHL). This remarkable occurrence comes as part of a multi-year, international partnership accord, which provides the independently run Norqain a golden opportunity to display their brand on the grand stage of major league sports. Following in the footsteps of Breitling and Tag Heuer, Norqain is set to gain considerable visibility thanks to broadcasting across channels that cover NHL games, often viewed by millions of fans around the world.
13-11-2025
LVMH's Watches Division has now become part-owner of Swiss watch movement maker, La Joux-Perret, fortifying their supply chain and enhancing production capabilities.
13-11-2025
Market Downturn Sees Swatch Group Axed from Swiss Leaders Index; Luxury Brands Face Sudden Headwinds
Luxury watch conglomerate Swatch Group is facing removal from the Swiss Leaders Index, hit by a declining market capitalization and lower trading volumes.
11-11-2025
Top brass from esteemed Swiss firms, including horological giants Rolex and Richemont, joined forces in a rare display of unity to engage President Trump over prohibitive import levies.
06-11-2025
Swiss watch industry executives from Rolex and Richemont met with President Trump to discuss improving trade relations between Switzerland and the United States.
06-11-2025
In a promising strategic move, Casio USA announces its headquarters' relocation to Jersey City, signifying its quest for growth and innovation.
31-10-2025
Frederique Constant's CEO, Niels Eggerding, faces a challenging task of preserving the brand's reputation as an affordable high-end watchmaker amidst economic hurdles.
29-10-2025
Swiss watch exports to American markets have seen a precipitous decline since the introduction of punitive tariffs by the U.S. administration.
27-10-2025
In an industry obsessed with the new and the novel, the definition of a 'new model' might not be as straightforward as one might think. Is it simply a facelift or a legitimate design revolution?
13-10-2025
Denver’s Cherry Creek Shopping Center welcomes dedicated IWC and Panerai boutiques, operated by The 1916 Company, enhancing its luxury watch offerings.
22-09-2025
Explore the watch industry's intricate world, where critics label hard grafters as 'gatekeepers' or 'transactional', often misunderstanding the underlying realities of business.
10-09-2025
Donald Trump is set to attend the 2025 US Open for the first time in a decade - an event made notable due to his invitation by Rolex.
07-09-2025
Discover the innovative strategies being adopted by watchmakers amidst tariff dilemmas, dive into notable watch releases and understand the role of social media in watch culture.
06-09-2025
Alvin Goldfarb Jeweler's decision to close its doors shines an intense spotlight on the importance of omnichannel strategy and a robust digital presence in the modern watch retail business.
04-09-2025
Embrace a fresh listening experience with 'The Business of Watches', a new podcast series decoding the watch industry.
03-09-2025
Offering a luxury wristwatch for sale isn't as straightforward as shedding off common merchandise. Ascertain how to do it aptly while safeguarding against scams.
26-08-2025
Swiss watch exports to U.S. witnessed an unexpected surge as brands scramble to stock up ahead of impending tariffs.
22-08-2025
The 1916 Company has crafted an exclusive partnership with WonderCare, the innovative insurance platform, transforming the way luxury timepieces are insured.
21-08-2025
This article dives headlong into the intriguing world of luxury watches, highlighting animated debates, bold trends, and the whimsical side of the industry.
19-08-2025
Berkshire Hathaway has established the BH Jewelry Group to harmonize the administration of its jewelry retailers, Helzberg Diamonds and Ben Bridge Jeweler.
13-08-2025
The United States holds the unrivalled position as the crucial marketplace for Swiss watch brands, far surpassing other top contenders.
13-08-2025
As a new 39% U.S tariff on well-known Swiss goods shakes the confederation's watch industry, the sector prepares for impending changes.
11-08-2025
Breitling CEO, Georges Kern, outlines his company’s strategy in response to brutal tariffs, aiming to stabilize prices for consumers.
08-08-2025
The United States has levied a startling 39% tariff on Swiss watches, leaving the timepiece industry in a state of uncertainty.
08-08-2025
The Swiss horological industry braces for major impact as a staggering 39% tariff on Swiss imports to the U.S. threatens the luxury timepiece market.
01-08-2025
As the world evolves, should precision in timekeeping remain the same? This dive into the paradox of beautiful timepieces with subpar accuracy investigates.
28-07-2025
Join the conversation on noteworthy trends in the horology industry, blending keen insights with lighthearted humour and enchanting folklore.
27-07-2025
Despite a challenging global economy and shifts in consumer behaviour, LVMH maintains stability, albeit with minor declines in profit and revenue for H1, 2025.
25-07-2025
In a strategic shift, top Swiss watch brand, Rolex, has altered its Certified Pre-Owned (CPO) program to include previously ineligible two-year-old timepieces.
23-07-2025
Discover the exhilarating convergence of ingenuity and precision in Koenigsegg Sadair’s Spear, a Swedish tour de force of automotive engineering.
13-07-2025
Favouring major luxury brands, second-quarter trends show unexpectedly stable pricing in the used Swiss watch market.
11-07-2025
A comprehensive examination of wristwatch insurance policies, their coverage and the benefits they offer in protecting treasured timepieces.
29-06-2025
Swiss watch exports have taken a nosedive in May, following a previous buying surge during U.S. tariff expectation.
19-06-2025
A noteworthy reshuffling is underway in the world of horology with changes at De Bethune and Chrono24 leading the roundup.
11-06-2025
A revisit into the unique blend of timekeeping precision offered by Edifice's Atomic Worldtimer, and the compelling strategic question it provokes within the watch industry.
03-06-2025
Luxury watchmaker Blancpain holds an esteemed place in the world of horology. Their latest move to Billionaires’ Row further solidifies that status.
28-05-2025
In a significant market development, Swiss watch exports to the U.S. rocketed by nearly 150% in April, attributable to tariff modifications.
27-05-2025
The renowned watchmaker Rolex has recently ended its affiliation with Wempe’s Flagship Store on Fifth Avenue, signifying a momentous shift.
22-05-2025
Journey into the corporate world of timepiece making as we reveal the story of an activist investor's bid for a seat on the Swatch board.
22-05-2025
Analyses the phenomenon of how increasing price tags fundamentally alter the target audience of luxury watch brands.
19-05-2025
The chairman of luxury goods group, Richemont, has lauded rival watchmakers for adjusting their production to align with the reduced demand from China.
16-05-2025
Enduring a myriad of challenges, the luxury giant Richemont illustrated resilience, reporting growth in the fiscal year ended March 2025.
16-05-2025
Welcome to Worldwatch.market, an innovative platform reimagining the global watch trade to a business for professionals only.
15-05-2025
A landmark U.S. trade agreement is within reach for Switzerland, potentially presenting welcome tariff relief for the nation's esteemed watch industry.
12-05-2025
Global horology powerhouse, Richard Mille, weaves another success story, unveiling its largest boutique in Dallas, USA.
09-05-2025
As tariff uncertainties persist, industry leaders from Omega and other top watch brands anticipate potential delays in consumer purchases.
07-05-2025
Explore the hidden impact of consumers' carelessness and indifference towards watches and the craft of horology.
05-05-2025
This insightful article provides an overview of how Hamza Masood is revolutionising the watch industry with data transparency.
01-05-2025
In a significant industry move, prestigious watch brand Corum is now back under Swiss control after a memorable management buyout.
01-05-2025
Rolex and Omega, two heavyweight champions of the watch world, are poised to bump up their prices in the United States.
27-04-2025
Escalating trade tariffs have led luxury watch manufacturer, Rolex, to raise prices in the U.S. market.
26-04-2025
Rolf Studer, the CEO of watchmaker Oris, is prioritizing value offerings amidst trials in global markets.
25-04-2025
Chrono24, the world-renowned online marketplace for luxury watches, recently announced its new Chief Financial Officer plucked from the bike sector.
22-04-2025
Discover how recent tariffs are affecting the Swiss watch industry, and how they're navigating this economic challenge.
22-04-2025
In response to a stronger Swiss Franc and emerging tariffs, Swatch Group has strategically increased its watch prices in the U.S.
16-04-2025
A sturdy resurgence in Rolex's performance has served as a substantial driving force, significantly damping the rate of price declines in the secondary watch market since 2022.
16-04-2025
Despite challenging times, luxury conglomerate LVMH registers just a minor dip in its Q1 2025 revenues, showcasing resilience and adaptation.
15-04-2025
In a significant shift, Watches of Switzerland announces the closure of 16 boutiqes across UK, prompting a rethink in luxury retail strategies.
12-04-2025
An extension on tariff enforcement grants the Swiss watch industry much-needed breathing space, allowing time for strategic planning.
10-04-2025
Smaller, emerging watch brands are swiftly raising their prices in reaction to recently implemented US tariffs. This bold move marks a significant shift in the industry's economic strategies.
09-04-2025
Facing challenging economic conditions, Swiss watch industry leaders are poised to decrease production in the current year to help stabilise the market.
09-04-2025
TAG Heuer CEO emphasises a strategic plan for cautious production, despite the expected boost from F1 sponsorship.
07-04-2025
Creating a unique blend of Swiss watchmaking mastery and Silicon Valley’s spirit of innovation, Ulysse Nardin establishes its first North American boutique.
04-04-2025
Swiss watch industry magnates are formulating strategic moves to tackle the market disruptions anticipated from proposed US tariffs.
04-04-2025
The Swiss watch industry is in for turbulent times, following a shocking announcement by former US President Donald Trump, who threatened a major tariff increase of 31%.
03-04-2025
A fresh look at some unsettling trends in the certified pre-owned watch market showcasing the reality beneath the glitter.
29-03-2025
An intriguing exploration of the watch market featuring insights and strategies from industry expert, Edouard Caumon of Watchfinder.
25-03-2025
Get a grasp of the distinct attributes that set apart editorial and content creation in the vast landscape of online communication.
25-03-2025
In a surprising turn, unsustainability appears to be emerging as a new trend in the luxury watch world.
24-03-2025
In an unexpected turn, Swiss watch exports experienced a decline in February, reflecting slower demand from the crucial US market.
20-03-2025
Bolstering buyer confidence is eBay's innovative strategy to ease watch transactions - the Authenticity Guarantee.
19-03-2025
Enter the fascinating world of the watch industry with none other than David Bredan, as he provides a much-needed reality check.
18-03-2025
Is special gold a market gimmick or does it offer legitimate advantages over conventional gold?
17-03-2025
Girard-Perregaux, owned by luxury conglomerate Sowind, ushers in an era of leadership with ex-IWC executive, Marc Michel-Amadry.
12-03-2025
Exploring the intriguing business strategy of 'artificial scarcity' and its role in shaping Rolex's market presence, specifically considering how it influences the value of their sub-brands.
07-03-2025
Grand Seiko, known for its attractive, premium timepieces, once hailed as an exceptional value, is now testing the market's price sensitivity.
21-02-2025
In celebration of their 15th anniversary, watchmaking virtuosos Laurent Ferrier unveil an exquisite $100K Dual Time watch.
21-02-2025