A Glimpse into Audemars Piguet's Radical Openness, Innovation and De Rijke's Novel Ceramic Designs

In an intriguing journey through the watchmaking landscape, Ilaria Resta, CEO of Audemars Piguet, shares her vision of radical openness and innovation during the brand’s annual gathering in Andermatt, Switzerland - the AP Social Club. Here, she introduces the brand’s latest collection, the Neo Frame, the first of its kind after 2020. The collection has stirred a buzz in the horology world, garnering reactions that are as unique as the watches themselves. ‘Performance disassociates not from purpose’, Remarked Resta, encapsulating the essence of Audemars Piguet’s brand ethos. She envisions a future marked by growth, inclusion, and adaptability. Women are projected to form the brand’s fastest-growing segment by 2025, propelled by bold innovations that refuse to put them in a box.

This in-depth exploration into the world of exquisite watchmaking, led by Audemars Piguet’s radical innovation and De Rijke & Co.’s captivating designs, presents a fascinating time in the field of horology. As time unfolds, these brands continue to surprise and delight, sparking anticipation for their future ventures.