Time+Tide is on the move! Andrew McUtchen discusses the launching of new Discovery Studio in New York and company's growth

Time+Tide, recognised within watch aficionado’s circles as the ‘home of watch culture’, is turning a new leaf in its growth journey. Andrew McUtchen, the man behind Time+Tide’s successful expansion, proudly announced the launching of their latest Watch Discovery Studio in New York City in the fall of 2023.

Since its inception in 2014 as a humble watch magazine in Australia, Time+Tide has expanded its horizons substantially. After McUtchen spotted a unique niche in the Australian market, he surged ahead, establishing the brand as a preeminent watch website. The journey began with opening their first Watch Discovery Studio in Melbourne in 2023, followed by moving to the UK in 2024, launching a second studio and making a sizeable mark in the global watch industry. And now they’re all set to conquer the Big Apple with yet another studio.

Hosting everything from their YouTube set to hosting high-profile brand events, the Melbourne-based studio quickly became an integral part of the brand’s identity. Combining the rustic charm of a warehouse with the elegance of luxury watches, the Melbourne studio encapsulated the brand’s ethos entirely.

Staying true to its roots, Time+Tide plans to replicate this vibrancy and sense of community in their forthcoming studio in New York. As the brand marks another milestone in its global expansion, watch enthusiasts can look forward to an immersive experience that connects the old-world charm of horology with modern watch culture.