Discover Oliver Müller, the Expert Analyst behind the Pulse of the Swiss Watch Industry revealed by the Morgan Stanley Swiss Watcher Report

Stepping into the world of fine horology, Oliver Müller is the man behind three decades of influential findings and analysis in the Swiss watch market. This seasoned pundit, who started his career at Omega, has gracefully donned various hats, even that of the Chief Executive Officer at Laurent Ferrier. His expertise doesn’t just end there. He has tactfully shaped brand strategies for renown names such as Akrivia and Rexhep Rexhepi and is currently serving as a consultant in the industry.

The Swatch Group has consistently criticized this report, now in its 9th edition, with Müller standing firm on his calculations and results. The dispute is part of a broader conversation about the perception and transparency of brand performance in the industry. In contrast, figures such as Ben Clymer, the founder of Hodinkee, bring a different perspective to the Business of Watches show, offering candid reflections on Geneva’s recent happenings and insightful observations from Morgan Stanley’s report.

While the Swatch Group’s critique of the Swiss Watcher report does not diminish its value, it certainly adds another layer to the already complex world of horology, shedding light on its economic intricacies and the diverse viewpoints within the industry.