Exploring the Citizen Zenshin 60 Super Titanium: A Masterful Show of Affordable Luxury

Undeniably, the world of watchmaking has undergone a significant transformation. Surprisingly, this change has happened in both directions. While the price of offerings from traditional brands has shot up sharply, there’s been quite a shift at the other end of the spectrum. The once elite luxuries that cost thousands of euros are now accessible at a fraction of earlier prices: impeccable finishing, high-quality materials, in-house movements and a distinct design identity can now be found in sub-1,000 euros territory.

Among the brands trailblazing this evolution, Citizen stands out as an innovator and paragon of consistency. With over a century of history in watchmaking, the Japanese manufacture has steadfastly focused on making the best mechanical, quartz or light-powered technology accessible to every individual (hence its name, ‘Citizen’). Pivotal to this philosophy is the Zenshin 60 Super Titanium, a watch that embodies Citizen’s commitment to affordability and quality.

Priced at EUR 499, the latest models in the Zenshin 60 Super Titanium range offer a full-titanium construction, an in-house automatic movement, a sapphire crystal, and resistance to everyday wear. Finishing that’s hard to match, and a unique design identity are other standout features.

The brand’s historical relationship with titanium has been a significant advantage in creating this remarkable timepiece. In 1970, Citizen pioneered the world’s first titanium wristwatch, the X-8 Chronometer. Overcoming numerous challenges inherent in working with this ’triple trouble’ metal, Citizen transformed the once unwieldy material into one of the cornerstone strengths of their watches. This rich heritage and persistent innovation reflect boldly in the Zenshin 60 Super Titanium, making it one of the most compelling offerings in its category.