Super Titanium: Citizen Watches Unveils the Superior Future of Timepiece Material Technology

Citizen Watches is not only the pioneer of titanium watches, but it also boasts the first-ever commercial launch of a titanium watch five decades ago. Now, in its relentless pursuit of excellence, the brand is making waves with its revolutionary Super Titanium material. Leveraging the proprietary Duratect metal processing and coating technology, Citizen Watches’ Super Titanium proudly stands as arguably the best titanium variant in the watch industry today. Given its unparalleled titanium and metal coating prowess, the brand’s achievements in this realm are truly remarkable, articulating a tale of innovation that’s sure to pique the curiosity of watch enthusiasts.

Fascinatingly, Citizen embarked on its titanium journey in the 1960s when the material garnered attention with its lightweight, skin-friendly, and rust-resistant properties. However, the challenges were numerous, including its dull luster and lower hardness when compared to stainless steel, making it more susceptible to scratches. It was Citizen’s Duratect, a surface hardening technology, which addressed the issues and led to the inception of Super Titanium. Not only is it scratch-resistant and lightweight, Super Titanium also resists rust, is skin-friendly, and offers a broad spectrum of colours.

Citizen’s Super Titanium also surpasses regular titanium, which is generally soft and prone to wear despite its light weight and corrosion-resistance. Utilizing their proprietary surface-hardening technology, Duratect, Citizen transforms these weaknesses into strengths, significantly enhancing the material’s hardness and durability. Plus, Super Titanium breaks standardized monotony with a range of colours and finishes unlike regular titanium that only comes in a single dull grey tone.