Is the Timepiece Industry Drowning in Its Own Success? The Overflow of Watch Brands Examined

The term ‘watch brand’ is assigned to any company producing wristwatches, whether that company represents a solitary artisan or a sprawling multinational corporation employing thousands. Akin to it, watch brands generally encapsulate companies with a small to medium workforce, distinguished predominantly by the name gracing the dial of the watches they create. Whilst this shared feature may seem trivial, in the diverse landscapes of the global timepiece market, it represents one of the few universal similarities.

A question frequently arising amid discussions revolves around whether there are too many watch brands out there. Pundits suggest that the timepiece industry is churning out more watches than the market demand can absorb. While overproduction of watches is an established issue that tracks back decades, it may not accurately depict the existing state of the watch world.

Nonetheless, with the influx of novel watch models, alongside the steady output of legacy brands and high-profile firms, the landscape does appear increasingly saturated. As we witness more entrepreneurs venturing into the wristwatch industry, the constant influx of watches unveils a journey of relentless endeavour and potentially unchecked expansion.