Inside Porsche Design's Rebellion: The Fearless Pursuit of Unconventional Luxury Excellence

The name Porsche connotes an air of opulent distinction in the world of luxury and the brand’s offshoot, Porsche Design, carries this legacy forward. Best known for diverse luxury offerings, from watches to surfboards, Porsche Design presents an irresistible lifestyle proposition for enthusiasts worldwide. This captivating narrative blossoms from a chat with Stefan Buescher, Porsche Lifestyle CEO, shedding light on the company’s philosophy, challenges, and ambitious future plans.

Paramount to Porsche Design’s success is a design philosophy rooted in functionality and rebellion. This ethos, a gift from Ferdinand Alexander Porsche himself, propagates practical innovation infused with notable defiance. The brand’s proclivity for taking the contrarian route is akin to Porsche’s history, from the daring launch of the water-cooled 911 to the audacious Cayenne SUV. This ethos pervades Porsche Design’s ventures too, like the creation of a surfboard.

The facility, a renovated building in Grenchen that holds historic significance for the Porsche family, stands as a testament to the robust philosophy driving the brand. Heavy investment into the facility signifies the commitment to produce more watches annually - a blend of quality over quantity.

One of the recent fascinating moves of Porsche Design includes the announcement of Orlando Bloom as a brand ambassador, set to enhance the brand’s commitment to rebellious, high-quality design craftsmanship.