Discover Oliver Müller's Impact on the Swiss Watch Industry and His Role in the Morgan Stanley Swiss Watcher Report

The Swiss watch industry is filled with remarkable personalities and none more so than Oliver Müller. Having carved a successful career over three decades, starting at Omega before taking on executive roles at various brands including Laurent Ferrier, Müller has left an indelible mark in the world of fine horology. Currently serving as an industry consultant, his expertise has been instrumental in formulating brand strategies for renowned names such as Akrivia and Rexhep Rexhepi.

Perhaps his most public role is being the man responsible for compiling the estimates of Swiss brand revenue and volumes for the Morgan Stanley report. This report serves as the premier league table for the industry, and Müller’s insights are eagerly anticipated by enthusiasts and industry insiders alike. Despite the criticism levelled at the report, particularly by the Swatch Group, Müller stands by his calculations and the critical analysis that shapes the annual report.