Chicago Based Watchmaker Oak & Oscar Partners with U.S. Men’s Curling Team; Hamilton Releases Special Lancaster Edition Timepiece

In a strategic move, Chicago-based watchmaker Oak & Oscar has partnered with the U.S. Men’s Curling Team, proving that sports endorsements can offer a great return on investment, and unveiling the effectiveness of brand partnerships in the sporting world. The partnership began back in 2022 and with this year’s event, the watchmaker continued its momentum by adorning the wrists of the curling team with the brand’s Humboldt GMT timepieces. This visible display offered a different approach to brand promotion, setting itself apart from other high-profile sporting events where athletes are only in the limelight for mere minutes.