Watch Industry Titans Speak: Personal Visions of Time and The Art of Watchmaking

Published: 03 Aug 2026
Voyaging beyond their work, leading personalities from the watch industry share their personal engagements with time, craft, and creativity.

The ‘Twelve on Time’ conversation series pushes beyond the traditional boundaries of a watchmaker’s work, and delves deeply into their personal relationship with time, creativity, and heritage. It is an exploration that provides a unique glimpse into the individual’s perspective on watchmaking - a journey that reveals not only how they perceive timepieces, but also their place within the meticulous and emotion-driven culture of watchmaking.

The series also hosts Karl-Friedrich Scheufele, the distinctively elegant Co-President of Chopard. Both Scheufele’s and Büsser’s thoughtful disclosures throughout the series serve to enrich the appreciation of watches, sprouting from their personal stories and emotional ties to the craft. It’s a world where accuracy and emotion converge, painting a picture of an industry that is shaped by, and also shapes, its leading personalities.

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