IWC Explores Timeless Elegance with Launch of Curated, Certified Vintage Watches

The horology market is experiencing a dynamic shift, transitioning from merely selling brand new timepieces, to embracing the increasing demand for trustworthy pre-owned and vintage options. Traditionally, the realm of second-hand and vintage watches was monopolized by independent shops. However, the growing consumer interest in these antique pieces, combined with their demand for a reliable buying process, has brought about the surge of Certified Pre-owned (CPO) programs and inventories of vintage pieces available at official boutiques.

In light of this, the renown watchmaker IWC has stepped into the game, launching its own unique initiative dubbed ‘Curated.’ This venture aims to provide a reliable platform for the buying and selling of vintage watches that have been rigorously inspected, restored, and serviced, all complete with a warranty.