Revealing the Often Veiled Operational Side of Tudor Watch: A Privileged Glimpse for its 100th Anniversary

Tudor Watch, a brand founded in 1926 by one of the same visionaries behind Rolex – Hans Wilsdorf, celebrates its 100th anniversary this year. In marking this impressive milestone, the esteemed watchmaker opened its doors for a select group to witness its operational sites – an occurrence less than common in the horology industry.

Given a chance to explore not just Tudor’s manufacturing facility but also its movement affiliate, Kenissi, and settings of various component production, a glimpse into the brand’s surprising facets was offered. It epitomized a rare opportunity to explore the scale of operations, the intricate approach towards quality control, and the underlying philosophy governing product design.

Tudor’s industrial strategy has played a pivotal role in its growth and the expeditious enhancement of its activities. Although exact production and sales figures remain undisclosed, finance reports reveal that the brand’s turnover is estimated at CHF 480 million for 180,000 pieces – a figure that could likely be underrepresented. This makes Tudor a viable contender for the top 10 Swiss watch brands.

The Le Locle based Tudor manufacturing facility, ceremonialized in 2023, affirmatively underlines the brand’s significant footprint in the horology industry.