Audemars Piguet's CEO Embraces Radical Openness and Innovation, Revealing the Industry’s Obligation to Its Customers and Suppliers

Gathering international journalists in the picturesque setting of Andermatt, Switzerland, for the AP Social Club, Audemars Piguet set the stage for influential discussions and fascinating insights. Ilaria Resta, the company’s Chief Executive Officer, shared her thoughts in informal conversations, revealing the future direction of this esteemed brand.

Resta detailed remarkable developments, such as the acquisition of the historic Grande Complication ‘Grosse Pièce’ for a remarkable $7,736,000, and introduced us to their ground-breaking and extremely complicated pocket watch. She also took us on a journey through the brand’s innovation process, introducing ‘Fab Labs’, small-scale workshops designed to adapt and react quickly to changes.

Resta represents a new era for the brand, as she confirms their target of 10% year-over-year growth by 2025. She also highlights an intriguing demographic shift, with Gen Z making up 11% of the client base and women being the fastest-growing segment. Instead of classifying customers, the brand aims to lure all with a concentration on innovation, materials, and complications. Her vision of radical openness sets a remarkable precedence in the industry and signals exciting times ahead for Audemars Piguet.