Hublot’s Astonishing Evolution: The Story of the UNICO Automatic Chronograph Watch Movement
Resilience and creativity define Hublot’s journey as the renowned watchmaker sought to navigate a tumultuous period in the Swiss timepiece industry. The dreaded news that ETA, the ‘Swiss Made’ watch movement manufacturer, would no longer supply vital components unsettled many. This daunting announcement propelled Swiss brands like Hublot into uncharted territory.
Indeed, Hublot and other brands usually acquired almost ready-to-use mechanisms from manufacturers like ETA, thus avoiding the expenses and expertise needed for in-house production. A shift away from this standard-operation drastically impacted the industry’s landscape and marked an era of resurgence in mechanical watch interest worldwide.
In response to ETA’s decision, Hublot boldly chose to traverse a challenging and uncertain pathway: developing their watch movements from the ground up. This ambitious venture was initiated in the early 2000s, soliciting not only a significant investment in research and development but also necessitated setting up dedicated production facilities.
Fast forward to the 21st century, Hublot found a new leader in industry veteran Jean-Claude Biver. With Biver at the helm, Hublot galvanized this focus on bespoke, luxury timepieces. The introduction of the Big Bang watch family was a turning point, embodying a blend of old-school horology with modern design sensibilities. With the ‘Art of Fusion’, Biver ingeniously combined contemporary style with mechanical prowess.
The UNICO automatic chronograph symbolizes Hublot’s indomitable spirit and innovative drive. This in-house marvel reflects the brand’s dedication to breaking barriers and setting new standards in the Swiss watchmaking industry.
- •The Story Of Hublot’s In-House UNICO Automatic Chronograph Watch Movement ablogtowatch.com16-10-2025