Casio G-Shock Shines Light on Luxury Watch Market with its Second Store in France

Setting the pace in the world of high-end horology, Casio’s G-Shock has launched its second boutique in France, this time in the city of Lyon. Situated a five-hour drive south of its Paris shop and just two hours southwest of Geneva, Switzerland, G-Shock demonstrates a determined expansion plan. Bypassing posh shopping districts, the brand keeps its pulse on the local market via its strategic partnership with Maier, an authorized Rolex dealer.

Staying true to its brand essence, the G-Shock Lyon store stocks not just the robust G-Shock collection, but also the nostalgic Casio Vintage line of watches, taking customers on a journey from the rugged to the nostalgic in a single visit. Managing to blend into the refined world of luxury watches and cater comprehensively to an expanding clientele, G-Shock meticulously collects momentum in the European horological scene.