How Rolex and Other Luxury Watch Brands Take Center Stage in Paramount’s 'Landman' Series

Published: 04 Jan 2026
Paramount's 'Landman' series reveals how luxury watches play a key role in shaping characters and narratives, with a surprising variety appearing on-screen.

The captivating universe of luxury watches unravels beautifully on Paramount’s ‘Landman’ series. Notably, the show strategically positions watches that intriguingly reflect character arcs and narrative layers. The acclaim is not just for the timepieces’ luxury and aesthetic appeal, but also for their intricate relation to the unfolding storyline and characters’ developments.

In one of the standout scenes in Season 2, Episode 7, actor Mustafa Speaks, recognized as ‘Boss,’ is gifted a coveted ‘Panda Daytona’ Rolex. The ‘Panda’ alludes to a Daytona Chronograph with a white dial, black subdials and an unmatched resale value — a sign of Remarkable market domination by Rolex. There’s a captivating aura around the elusive availability of this model that amplifies its value and demand exponentially.

Apart from Rolex, the show doesn’t miss giving a nod to other eminent watch brands. Demi Moore, portraying oil tycoon wife Cami Miller, appeared to sport what was initially thought to be a Cartier Tank, which upon closer inspection, turned out to be an Apple Watch.

The most interesting link between Rolex-land and ‘Landman’ might well be the famous moniker ‘Texas Timex,’ alluding to Rolex’s highly coveted ‘Day-Date,’ often called the Presidential. As audiences eagerly await potential reveals in future episodes, there’s no doubt that luxury watch brands play a pivotal role in shaping ‘Landman’s cinematic universe.

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