Apple TV+ Show 'Your Friends & Neighbors' Showcases Birthyear Rolex Daytona in Season Finale

Apple TV+’s new television show, ‘Your Friends & Neighbors,’ starring Jon Hamm, ensures high-end wristwatches are a significant part of its storylines. In earlier episodes, luxury timepieces from Richard Mille, Cartier, and Patek Philippe take center stage amidst influences of countless luxury items.

In one instance, Hamm’s character explains how the famous Hermès Birkin handbag cannot be procured at retail, which parallels how Rolex approaches the marketing for its in-demand professional models like the GMT-Master II, Submariner, and Daytona.

In the season 1 finale, a stainless steel Rolex Daytona Cosmograph, reference number 116520, finds itself at the heart of important scenes. This particular model, discontinued now, represents a significant part of Rolex’s history, powered by the caliber 4130, the first in-house chronograph movement. The watch was produced from 2000 until 2016 and is still frequently found on the pre-owned market as one of Rolex’s most loved models.

Depending on the model, condition, year, and provenance, Rolex Daytona 116520 can range from just under $17,000 to more than $100,000 in value. The meticulous attention to detail in the series implies that the producers’ knowledge extends beyond storytelling, delving into the unwritten intricacies of the luxury world, demonstrating a nuanced comprehension of watch-collecting culture.