Experiencing the 150th Anniversary of Audemars Piguet in its Birthplace, Le Brassus

The iconic watch brand, Audemars Piguet, is enjoying a major milestone with its 150th anniversary. The celebratory event took place in the serene landscape of Le Brassus, the birthplace of Swiss watchmaking. An integral part of the horological world, the brand has maintained its family-owned presence over the decades, a feat not easily achieved by many.

The event initiated with a drive to Le Brassus, with the journey generously garnished with snow-covered fields and an awe-inducing view of mountains, reminiscent of ones seen on lavish bottled water labels. The destination, Audemars Piguet’s Hotel des Horlogers, is a masterpiece in its own right. Its tranquility, accorded with the brand’s office and the Musée Atelier Audemars Piguet, makes it an embodiment of horological serenity.

The structure of the museum is an architectural marvel, with its large, sweeping glass walls, it has been likened to a grand cinnamon roll. Housed within are an array of vintage and contemporary horological masterpieces, workshops for AP’s grand complications, and métiers d’art, asserting its prowess beyond timekeeping. This trip marks not just the celebration of Audemars Piguet’s 150-year history, but a tribute to the ingenuity of horological craftsmanship over the years.