Bulgari Elevates Luxury Shopping Experience with New Four-story Flagship Store on Rodeo Drive

Bulgari, the eminent watchmaker and jeweler, has made quite the splash in Beverly Hills with the grand opening of its new four-story flagship on the famed Rodeo Drive. This relocation and expansion project covers a sprawling 5,834 square feet across four illustrious floors, vividly intertwining elements of both Roman and Los Angeles architecture.

Craftsmanship is a predominant aspect in the facade of the structure. It is adorned with 1,100 meticulously handcrafted ‘rosetta’ glass motifs, a design influenced by the clasp of a heritage bracelet from the 1930s. The effect is a vibrant capture of the California sunlight to illuminate the store’s exterior. The entrance reimagines the iconic doorway of the historic Via Condotti flagship in Rome, paying homage to its roots.

Elevation in luxury is provided on the third floor, with its open-air bar area and a rooftop terrace, a first for a Bulgari store in North America. This affords picturesque views and delivers an upscale space for private events. The main floor hosts a broad collection of fine jewelry, watches, fragrances, and handbags. The mezzanine level is allocated for the high jewelry collection, showcased within floating display cases and against backlit onyx walls. Additionally, there’s a private salon and client service areas for jewelry cleaning and on-site repairs. As a brand synonymous with Hollywood glamour, this flagship is set to become one of Bulgari’s most significant locations in the US.