In Conversation with Ilaria Resta: How Audemars Piguet's CEO Navigates Challenges and Drives Double-Digit Sales in the Brand's 150th Year

In one of the most impactful years in Audemars Piguet’s 150-year history, 2025 will remain remarkable. It was a year that called for a strong leader to navigate a series of complex challenges. Among these were fluctuating U.S. tariffs, record gold prices, a sturdy Swiss franc, and a general market downturn.

Stepping up to helm, CEO Ilaria Resta, along with her triumphant team, confidently steered the brand and elevated its sales performance by an impressive 12% compared to the previous year. This rise, recorded at the end of October, translates to a hefty sales figure exceeding CHF 2.3 billion; a testament to the resilient and robust strategies implemented.

Boasting a prolific background as a senior executive in the consumer goods industry, Resta provides insightful takes on what makes the watch industry unique. Furthermore, she offers valuable ideas on appealing to the next generation of clients. With her leadership, Audemars Piguet continues to endure and flourish amid the trials facing the industry.