2026 Rolex Watch Prices Spiral Upwards, Depending on Models and Materials

Year after year, Rolex keeps the tradition alive. With the dawn of each new year come updated price tags for the Swiss luxury watchmaker. And 2026 is no different, showcasing a price rise ranging from 1 to 6% depending on the materials and models.

This is not surprising for Rolex lovers who have been observing the company’s price policies for years. The price fluctuations reflect the brand’s response to the year-over-year cost evolution of raw materials. For instance, the steel watches saw the most significant price increase in 2022. Fast forward to 2025 and gold watches bore the brunt of the price adjustment. This year, the increase is predicted to impact all models, with the degree of the hike hinging on the specific metals.

However, 2026 promises to be a pricier year for US watch enthusiasts. They are likely to endure even higher price hikes, ranging from about 9% on steel watches to 15% on gold models, mainly due to tariff effects. Meanwhile, in the UK, the Rolex price increase follows similar trends as observed for the French market.

It is crucial for prospective Rolex owners to note that the price of a Rolex watch does not merely reflect its make and model. The cost of its constituent materials plays a crucial role in determining the final price. Therefore, be it a stainless steel watch or one made of precious metal, the choice will significantly influence the cost.