In 2023, celebrated actress Alexandra Daddario joined the illustrious ranks of TAG Heuer ambassadors, stepping into the spotlight as the representative for their elegant Carrera Date line. Known for their 36mm models graced by vibrant dial colors, these watches found a fitting presenter in the vivacious Daddario.
The actress didn’t just lend her face to the brand, she embodied its ethos— a perfect blend of elegance and sporty ambition. Daddario starred in TAG Heuer’s grand international campaign, ‘Chasing Dreams Since 1963’ alongside Hollywood icons, Ryan Gosling and Patrick Dempsey, illuminating the brand’s commitment to dreaming and achieving big.
In a riveting episode of the SUPERLATIVE Podcast, Ariel Adams, the pioneering founder of aBlogtoWatch, converses with a stalwart of Swiss horology, Andreas Wyss. As the CEO of the official Swiss chronometry institute, COSC, Wyss provides an insightful perspective into the meticulous testing methods that ensure the reliability of Swiss-made timepieces.
Wyss takes us through the compelling journey of the evolution of Swiss watch movements, emphasising on the critical role COSC plays in maintaining the integrity and reputation of the Swiss Made label. He elucidates how an illustrious legacy spanning nearly five decades influences the institute’s present and shapes its future commitment towards consumer engagement and innovation.