Auction At Christie's To Include Jörg Bucherer's Exclusive Private Wine Collection

Published: 21 Mar 2025
Celebrated businessman Jörg Bucherer's cherished private wine collection is going under the hammer at Christie’s, attracting connoisseurs worldwide.

An esteemed personality in the luxury industry, Jörg Bucherer is as renowned for his exquisite taste in horology as he is for wine. After making headlines for his landmark deal with Rolex, Bucherer is once again gaining attention, this time for an entirely different reason. His personal wine collection, a carefully curated assortment of rare and sought-after vintages, is set to be auctioned off at the internationally revered auction house, Christie’s.

As the former patriarch of a family-owned watch retail business, Bucherer demonstrated a discerning eye and a profound appreciation for the finer things in life. As evident from his enviable wine collection, this passion extended well beyond the realm of timepieces. The collection includes a magnificent array of wines that one would usually only dream of experiencing.

In a challenging time when experiences of fine dining are far from commonplace, the auction of Jörg Bucherer’s wine collection could well prove to be the toast of the season, symbolizing a celebration of the finer things in life even amidst adversity.