Enthusiasts were abuzz after news broke that the latest collaboration of luxury watches with Habring² has sold out all 33 pieces in the span of just 12 hours. This was comparatively slower than the first Montres de Souscription, which sold out 33 pieces in a whopping 17 minutes. However, the success remained consistent, highlighting the enduring fan base and appreciative collectors.
Uncertainty was ripe given the global market situation, keeping the creators on their toes about the possible outcome. However, the timepieces valiantly stood their ground, the sublime blend of high-functionality and timelessness proving irresistible to the discerning audience. The last purchase was made at 3:20 am, painting a picture of passionate collectors staying up just to acquire one of these coveted pieces.
Rising swiftly as the new beacon in the world of luxury watches, India emerges as a potent marketplace. With mainland China and Hong Kong, traditional juggernauts of the Swiss watch industry, faltering, India finds itself well-positioned to fill the void. In 2024, Swiss watch exports to India escalated dramatically, reaching CHF 274 million, an impressive 46% surge since 2022. First quarter reports from 2025 show similar promise, with an increase of about 9%.