Brands Celebrate Chinese New Year with Exclusive Limited Watch Releases

Every year, as the anticipation for the Chinese New Year builds, watch enthusiasts await the limited-edition releases from top brands. These timepieces serve as evidence of the impeccable craftsmanship and innovative design prowess that these brands command. This year’s releases saw a fair share of hits and misses, with some brands delivering mind-boggling masterpieces and others focusing simply on colour changes.

In its decade-long tradition of celebrating Chinese New Year with a special edition, Hublot has launched its Spirit of Big Bang Year of the Snake watch. Moving beyond just a dial redesign, Hublot integrated the snake theme into other elements of the watch as well. The dial sports a gold-plated snake, while the same colour has been extended to the hands, markers and date window. The ceramic bezel features a snakeskin texture, a detail also mirrored on the strap. This special edition, limited to 88 pieces, is poised to sell at $35,100 USD.

These luxury pieces have set the tone for the array of novelties that the Chinese New Year beckons. As these brands continue to push the boundaries of horological design, it’s exciting to see what new surprises each year’s celebration will bring.